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We are a hybrid, remote-office company dedicated to growing our talent anywhere!
We have onsite locations in: Sioux Falls, SD, Scottsdale, AZ, Troy, MI, Franklin, TN, Dallas, TX
At Pathward, we take tremendous pride in our purpose to create financial inclusion for all.We area financial empowerment company that works with innovators to increase financial availability, choice, and opportunity for all. We strive to remove barriers that traditional institutions put in the way of financial access, and promote economic mobility by providing responsible, secure, high quality financial products.
We are a team of problem solvers and innovators who celebrate our differences and know that our unique perspectives make us stronger and well-positioned for success. We celebrate, and embrace, our team members through our*HUMBLE*HUNGRY*SMARTapproach, and we believe that we are strongest when we embrace the voices of our employees, customers, partners, and the communities we serve.
About the Role:
As Pathward's Director of Revenue Marketing, you build scalable programs that drive maximum awareness and impact the sales pipeline and revenue growth. You expertly identify key priorities and develop a plan to quickly establish key practices and implement programs, while demonstrating Revenue Marketing's value to Pathward through strong partnership and performance.
What You Will Do:
- Creates a revenue marketing strategy aligned with overall marketing and business strategies.
- Provides cross-functional leadership to drive sales pipeline and revenue-generating discussions and identify the priorities, challenges, and opportunities that Marketing can address throughout the sales funnel and buyer's journey.
- Incorporates current revenue marketing best practices and techniques to develop ongoing initiatives as well as targeted short-term campaigns as market conditions and opportunities dictate.
- Manages the development and activation of all revenue marketing programs.
- Works with our external demand marketing agency, the Content and Brand Marketing, Product Marketing, and Sales teams to develop and promote awareness, acquisition, retention, and cross-sell campaigns.
- Develops, executes, and optimizes generation efforts including email marketing, account-based marketing (ABM), and paid efforts such as PPC, paid social media and advertising.
- Develops and executes integrated programs that drive revenue growth and funnel efficiency; enhance prospect experiences; and increase the marketing database and overall pipeline.
- Establishes a set of efficient, repeatable cross-functional campaign processes to enable teams to work smarter and more strategically.
- Communicates effectively across the marketing organization, sharing program updates, campaign calendar expected outcomes, timelines, and processes.
- Manages the related budget and spending allocated to Revenue Marketing effectively.
- Collaborates with Sales and Marketing teams to improve lead quality, conversion rates, and overall funnel efficiency.
- Other duties as assigned.
What You Will Need:
- Bachelor's degree or equivalent education and work experience in business, marketing, or another relevant field; MBA a plus
- 8+ years of Marketing experience including B2B revenue marketing or demand generation (Payments, Banking or Financial Services industries preferred) delivering results; some B2C marketing is a plus
- Solid experience working with CRM (Salesforce), ABM, analytics, BI tools, project management and marketing automation (Marketo)
- Strong written and verbal communication skills
- Analytical mindset
- Leadership
- Collaborative
The responsibilities listed above are not all inclusive and may be changed at any time.
Salary range: $99,501.91 - $183,764.31
The salary range reflects the minimum and maximum target for a new hire in this role. Individual pay within the range will be determined by multiple factors which can include but are not limited to a candidate's experience, qualifications, skills, and location. Your recruiter can share more about the specific salary for your location during the hiring process. Ranges may be modified in the future.
This role is also eligible for an annual performance-based incentive opportunity. Pathward offers a comprehensive benefits package for eligible employees, including health insurance, 401(k) retirement benefits, life insurance, disability benefits, paid time off, and more.
#LI-Remote
Don't have everything listed under qualifications? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single condition. At Pathward, we are dedicated to building a diverse and inclusive culture of belonging, so if you're excited about this role but your experiences don't match exactly to everything in the posting we encourage you to apply anyway. You may be just the right candidate for this or other Pathward roles.
Who we are:
Our commitment to inclusion is woven into our DNA. We believe that we are strongest when we embrace the voices of our employees, customers, partners, and the communities we serve.
We are committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, status as a covered veteran, or any other class protected by federal, state and local laws.
Please to learn more about our benefits and review information about our Privacy Policy, Affirmative Action Plan and other notices. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. For assistance completing an application, please contact a Pathward People & Culture Representative by emailing -
Please to view Pathward's Applicant Privacy Notice.
Applications will be accepted for a minimum of 3 days after posting, and there is no predetermined date by which applications should be submitted.
We are a team of problem solvers and innovators who celebrate our differences and know that our unique perspectives make us stronger and well-positioned for success. Our commitment to inclusion is woven into our DNA. We believe that we are strongest when we embrace the voices of our employees, customers, partners, and the communities we serve. We’re proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, age, sexual orientation, national origin, gender identity, disability, or protected veteran status.