Judi Perkins, the How-To Career Coach, was a recruiter for 22 years, consulting with hundreds of hiring authorities throughout the hiring process. She’s seen over 500,000 resumes, knows how hiring authorities think and how they hire. As a result she understands and teaches what other coaches don’t: why the typical strategies in finding a job so often fail, what to do instead, and why. She’s been on PBS’s Frontline, will be in the May issue of Smart Money magazine, and has been quoted frequently in numerous articles for MSN Careers and the New York Times, among others. She’s also been featured as an expert in numerous career books. You can find her at www.FindthePerfectJob.com

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	It All Begins in Your Head-Part 1 by Judi Perkins - Sep, 2010 Frank Lloyd Wright, world-famous architect, said, “The thing always happens that you really believe in; and the belief in a thing makes it.” In other words, we create our own reality by what we think. For a huge number of people, this is a tough concept to accept, because it means ack...
	It All Begins in Your Head-Part 2 by Judi Perkins - Sep, 2010 Last entry I showed you how and why your thoughts, verbalizations, and intents create what you experience. To quote Mark Twain: “If you think you can, you can. If you think you can’t, you’re right.” So if you don’t like what’s happening with your job search, look to how you’re thinking an...
	Keywords And Resumes: Don’t Miss The Point by Judi Perkins - Jul, 2010 Keywords. The very phrase is enough to freak job seekers out. “Does my resume have enough?” “Is there any such thing as too many?” “Should I change it for every ad?” Conventional wisdom says a resounding YES for the last question. Consequently, job seekers end up with multiple resumes...
	Bad Credit? Employer Credit Check? No Worries! by Judi Perkins - May, 2010 In addition to drug testing and often fingerprinting, companies both national and international have also required credit checks. But it’s become more the norm than the exception, because with the extreme number of people applying, companies have implemented it as a means of indicating a ...
	Networking Wins – And Not Always – But Only By Default by Judi Perkins - May, 2010 One client that was referred to me was also referred to another coach. During the free consultation, she emphasized the power of networking and what an integral part of her program it was. Well, great, but that wasn’t really going to help this person because of the changes he’s looking t...
	Poor Grammar, Poor Impression by Judi Perkins - Apr, 2010 I wrote the column below two years ago, but that’s irrelevant, because the situation continues. I tend to run it every few months, this time because I’m not only seeing it in cover letters, but several of us were discussing it on FB this week. I don’t care about casual communication betw...
	When Is An Offer Not An Offer? by Judi Perkins - Apr, 2010 I received an email from a woman who was “elated about an offer for employment for a long awaited job opportunity.” She’d been looking for a while and hadn’t been having much luck. Despite her elation, she went with her instinct and turned down the offer. They’d been “sweating” her ab...
	Give a Clue and Get More Results by Judi Perkins - Apr, 2010 You’re selling a product and the product is you, so much of what I teach involves advanced sales techniques as they apply to job hunting. That’s because job seekers are too “me” focused when the buyer, which is the hiring company, wants to know what’s in it for them. When the buyer is ...
	Rusty Interview Help by Judi Perkins - Apr, 2010 If you haven’t looked for a job in a while, skydiving might be preferable to interviewing. But there are a few simple steps that will remove the fear and give you the confidence you’d otherwise wish you had. Common sense says you need to research the company via their website, brochure...
	Salary Requirements by Judi Perkins - Apr, 2010 Aside from "Why did you leave?” the question "What are your salary requirements?" is probably the one that causes job seekers the most discomfort. The company holds all the cards, and they're not letting you peek. You know that if they don’t like your answer, you might easily kill any fu...
	A Perfect Resume Won't Get You The Job by Judi Perkins - Nov, 2008 An excellent resume doth not a successful job search make. Three other influencing factors are the ads to which you are responding, your cover letter, and your interviewing skills. In fact, not only are three additional components, they all four are intimately intertwined. The ads t...
	Getting Fired Can Be Okay (Part 1 of 2) by Judi Perkins - Nov, 2008 Everyone who's been fired raise their hand. If your hand is up, and mine is too, we’re in good company. I’m unable to find statistics, but in 25 years of working with candidates, my conservative guess is fifty percent of all people within the workforce have been fired or laid off at some ...
	Getting Fired Can Be Okay (Part 2 of 2) by Judi Perkins - Nov, 2008 Last week we looked at two examples of termination, what they stemmed from, and how to handle them. This week we continue with the third example, which is the rest of my story, and why not to take termination to heart. When the assistant manager was promoted to manager, I'd been at th...
	Is This On Your Resume? by Judi Perkins - Nov, 2008 One of the most overlooked ways in which people fail to sell themselves through their resume is by not defining the companies for which they have worked. Unless you worked for UPS or Macy`s or FedEx, the company name indicates nothing. The majority of job seekers neglect to describe t...
	References: Don't Lose at the Finish Line by Judi Perkins - Nov, 2008 The purpose of providing references is to close the deal. It isn’t to discover if you are telling the truth about your dates of employment, verify that you’ve demonstrated the proper skills for the job, or even to assure the hiring authority that he’s making the right decision to hire you...
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